Value Chain & Promise

Purchase team members of Meskay & Femtee (Pvt.) Limited always focus to establish and maintain strong relationships with rice farmer, rice miller and rice broker in all major rice growing districts of Sindh, Punjab and even outside Pakistan. They regularly and closely monitor the rice survey reports of agriculture department and incorporate them in their analysis (variety and date wise sowing, area/region wise cultivation, reason that are affecting crop etc.) and to ensure consistent quality and continues supply, we makes an effort to provide briefing on new techniques and easy pest control methods to farmer and rice miller. These efforts of procurement staff are useful to avoid unscrupulous “aarthis” and middlemen and encourage farmer and rice miller for selling their entire production directly to Meskay.

Every year the cooking and physical characteristics (length and quality) of rice can vary from one region to another, as this is an agricultural product and is affected by weather patterns, soil conditions and farming methodologies. The procurement team by virtue of its experience and skill selects the finest grains of rice from those districts that have the best crop in a particular year.